08 April 2020 / COVID-19
by 97display

Do’s & Dont’s of Crisis Marketing

As many small business owners know, the COVID-19 outbreak is starting to take a toll on advertising and marketing around the world.  Now is a crucial time to switch your messaging and turn your marketing efforts toward creating long-term relationships with your community and existing members. You are an asset to your community, and even in times like this, there is a way to market yourself as helpful, effective, and positive. 

 

At 97 Display, we’re here to help you and your business get through this! We have compiled a list of “Do’s and Don’ts” when thinking about your new advertising plan:

 

DON’T:

 

 

DO:

“‘Marketing’ during a crisis is probably the wrong choice of words here.  It’s really about being present, showing up, and continuing to offer your community solutions…People will still buy things during a crisis but even if they don’t, your business will be the first one they think of when the crisis is over.” -Andrea Vahl, Marketing Expert. 

 

We understand that marketing can seem tricky to navigate during a health crisis. But if you adapt quickly and truly listen to your audience, your business will come out on top. The most important aspect of crisis advertising to remember is to always add value. Use the COVID-19 crisis as an opportunity to empathize with, inform, and help your clients.

 

As always, if you have any questions or concerns about your marketing during COVID-19, email our support staff at support@97display.com. 

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