What 97 Display Is All About:

Building a great company with great people by providing software that connects businesses with their communities.

OUR MISSION

To empower fitness and martial arts businesses to more effectively impact their communities through growth and proven marketing techniques.

There’s someone in your community that needs your help right now. Since 2011, when we launched our first website for a Krav Maga school in Raleigh, NC, we have been relentless in generating leads for local businesses so they can connect with those who need them most.

Thousands of martial arts schools, fitness studios and other determined-to-grow businesses later, our ever-evolving platform continues to help bring life to communities globally.

We want you to effectively communicate your value and voice. It all starts with a 10-15 minute phone call.

Let’s grow together

Core Values

Growth Mindset

Stagnancy is our enemy. We elevate ourselves and others through willingness to learn, being receptive to feedback, and humility. We normalize the concept of “come from curiosity” and change our actions once we learn new information. We believe a fixed mindset stunts growth and plateaus quickly.

Does What Needs to be Done

We don't give reasons, we deliver results. We recognize failure as an opportunity to improve. We are not victims of our circumstance and are driven to create the future we want. We raise the bar for ourselves and set the bar for those around us.

Seriously Fun

We work hard and we play hard. Positivity and inclusion are our life-blood because we genuinely enjoy who we work with. We push when we are behind and have fun when we are ahead. Cynicism has no place here.

Do What’s Right, Not What’s Easy

We operate with a high level of trust and require honesty, integrity, and dependability. We recognize that the hard decision is often the right decision, even if it hurts. Trustworthiness is what allows us to communicate the hard things and move forward seamlessly.

Desire to be the Best

We keep our eyes on the prize. We see the long play. We are consistently relentless and tenacious. We turn setbacks into opportunity and consistently look for ways to break out of the box. Efficiencies allow us to do more with less: 80/20 everything. Our only fear is mediocrity.