
What 97 Display Is All About:
Building a great company with great people by providing software that connects businesses with their communities.
OUR MISSION
To empower fitness and martial arts businesses to more effectively impact their communities through growth and proven marketing techniques.
There’s someone in your community that needs your help right now. Since 2011, when we launched our first website for a Krav Maga school in Raleigh, NC, we have been relentless in generating leads for local businesses so they can connect with those who need them most.
Thousands of martial arts schools, fitness studios and other determined-to-grow businesses later, our ever-evolving platform continues to help bring life to communities globally.
We want you to effectively communicate your value and voice. It all starts with a 10-15 minute phone call.

Core Values
01
Growth Mindset
Stagnancy is our enemy. We elevate ourselves and others through willingness to learn, being receptive to feedback, and humility. We normalize the concept of “come from curiosity” and change our actions once we learn new information. We believe a fixed mindset stunts growth and plateaus quickly.
02
Does What Needs to be Done
We don't give reasons, we deliver results. We recognize failure as an opportunity to improve. We are not victims of our circumstance and are driven to create the future we want. We raise the bar for ourselves and set the bar for those around us.
03
Seriously Fun
We work hard and we play hard. Positivity and inclusion are our life-blood because we genuinely enjoy who we work with. We push when we are behind and have fun when we are ahead. Cynicism has no place here.
04
Do What’s Right, Not What’s Easy
We operate with a high level of trust and require honesty, integrity, and dependability. We recognize that the hard decision is often the right decision, even if it hurts. Trustworthiness is what allows us to communicate the hard things and move forward seamlessly.
05
Desire to be the Best
We keep our eyes on the prize. We see the long play. We are consistently relentless and tenacious. We turn setbacks into opportunity and consistently look for ways to break out of the box. Efficiencies allow us to do more with less: 80/20 everything. Our only fear is mediocrity.

OUR CUSTOMERS
We are privileged to work with thousands of business leaders in these industries:
Our Crew
Meet the smart and talented folks who keep our software going and the good ideas flowing.


Alexia Coupar
Billing Specialist
Alex Ritter
Sales Executive
Arianna Onoh
Digital Advertising Specialist
Brent Harlan
Digital Advertising Specialist
Cameron Branch
Digital Marketing Consultant
Cory Johnson
Senior Customer Support Manager
Emily Naehring
Marketing Manager
Eric Lamar
Graphic Designer
Jade Deaver
Build Consultant
James Robeson
R&D Junior Developer
Jennifer Stafford
Digital Marketing Consultant
Jesse Oates
President / CEO - 97 Display
Judd Whitehead
Scrum Master
Julian Chaniolleau
Graphic Designer & Frontend Developer
Keith Stone
Director of R&D
Kristie Kinley
COO - Critical Impact
Maddie Kennedy
Digital Marketing Coordinator
Monty Lemon
Digital Advertising Specialist
Nicole Giumpa
Product Owner
Phil Howard
Director of Customer Experience
Terrence Carter
Client Journey
Will Long
Build Manager
Yusuf Nsereko
Senior Developer
Zach Adams
Director of Growth