Connect and Convert
Email Automation

Custom Written Emails

Email copy written in-house by marketing professionals, designed specifically for your business in order to nurture leads and boost sales over time. Each email contains engaging content, custom graphics, and easy-to-use signup links that allow your leads to get started with one simple click.

Hands-Free Automation

Keeping track of dozens of leads can be overwhelming. That’s why we curate your entire marketing campaign, ensuring that valuable information about your business is being consistently sent out to interested leads. Enjoy unlimited collaboration with our staff copywriters to ensure you are delivered high-quality, brand-accurate copy.

Analytics & Tracking

Every email matters. That’s why we track open rates, click-through rates, and other critical data to ensure that each email in your campaign is performing. Our email automations are backed by years of testing and research, and use only the most effective verbiage for subject lines, content, and more!

Connect & Convert

Connect & Convert is a lead nurture system that offers evergreen content to keep leads interested, hassle-free maintenance to free up time on your calendar, and in-depth analytics to ensure that not a single word of your custom-written emails is wasted.

Whether you’ve got a spreadsheet of old leads or you want a proven followup system that will help you convert new ones, Connect & Convert is a powerful tool for staying in touch and providing valuable information about your business. 97 Display will create and maintain your automation, analyze its performance, and improve upon individual emails through an iterative revisions process to make sure you’re getting high levels of engagement from as many leads as possible.

We’ll help put you in touch with more leads so that you can focus on what matters: growing your business and making an important difference in your community.


  • 50% of leads are qualified but not yet ready to buy. (Source: Gleanster Research)
  • It takes an average of 6-8 follow-ups to convert a lead into a customer
  • Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. (Source: Forrester Research)