How to Build Effective Email Marketing For Your Martial Arts School

by Emily Naehring on
How to Build Effective Email Marketing For Your Martial Arts School Blog Image

How to Build Effective Email Marketing For Your Martial Arts School

As martial arts continues to grow in popularity, and the world of marketing increases in complexity, it’s crucial for martial arts instructors and school owners to adopt effective strategies to attract and retain students. Email marketing, in particular, can be a powerful tool to engage with students, keep them informed, and build a community. Here are some of the best email marketing strategies for martial arts schools to enhance their martial arts marketing efforts:

1. Build a High-Quality Email List
Create a sign-up form on your website and social media pages to collect email addresses from interested prospects.
Offer an incentive, such as a free trial class or an exclusive discount, in exchange for signing up for your email list.
Ensure that your email list is GDPR-compliant and that subscribers have given explicit consent to receive emails from you.

2. Segment Your Email List
Divide your martial arts email list into different segments based on factors such as age, belt rank, or level of interest.
Send targeted and personalized emails to each segment to provide relevant content and offers.
Use automation tools to streamline the process and send automated emails based on triggers such as birthdays or anniversaries.

3. Create Compelling Email Content
Craft engaging subject lines that grab attention and entice recipients to open your emails.
Provide valuable content that resonates with your audience, such as training tips, success stories, and event updates.
Use a mix of text, images, and videos to make your emails visually appealing and interactive.
Include a clear call-to-action (CTA) in each email, such as signing up for a class, scheduling a trial, or making a purchase.

4. Use Email to Promote Events and Offers
Leverage email marketing to promote upcoming events, workshops, or promotions at your martial arts school.
Offer exclusive discounts or early bird registration for your email subscribers to incentivize them to take action.
Use urgency and scarcity techniques, such as limited-time offers or limited spots available, to create a sense of urgency and encourage prompt action.

5. Test and Optimize Your Email Campaigns
Experiment with different email formats, subject lines, content, and CTAs to identify what resonates best with your audience.
Track and analyze email metrics, such as open rates, click-through rates, and conversion rates, to measure the effectiveness of your campaigns.
Use A/B testing to compare the performance of different email versions and optimize your campaigns accordingly.

6. Ensure Compliance with Email Marketing Regulations
Familiarize yourself with email marketing regulations, such as the CAN-SPAM Act in the United States or the GDPR in the European Union, and ensure compliance.
Include a clear and easy-to-find unsubscribe link in each email, and honor unsubscribe requests promptly.
Keep your email list up-to-date and remove inactive or unengaged subscribers to maintain a healthy email list and improve deliverability.

In conclusion, implementing effective email marketing strategies for martial arts schools can greatly enhance martial arts marketing efforts. By following the steps above, martial arts schools can leverage the power of email marketing to grow their student base and achieve success in their martial arts marketing endeavors.

If you’d like to chat with one of our experts at 97Display about how you can integrate martial arts email marketing into your existing marketing strategy, contact our support team at