5 Best Fitness Studio Website Designs of 2023 – Updated

by Emily Naehring on
Fitness Website Design

Only three things in life are certain: birth, death, and change. Well, technically 4… because consistently year after year soon after the ball drops to ring in 2023, fitness studios and gyms will be flooded with a HUGE opportunity to gain new students. The fitness market experiences a huge surge of new enrollees thanks to the new year’s resolutions and new year new me promises.

The key to making sure your studio or gym attracts more leads than your competitors?
Point blank… it’s your WEBSITE.

Fortunately, we know a thing or two about websites and creating fitness marketing plans that will take your business to new heights. Here you’ll see five of the best fitness and gym website designs that use 13+ years of extensive industry data, A-B testing, and the latest designs to help bring you more leads than ever.

This ain’t your granddaddy’s boring ole copy-n-paste website. We build customizable websites on our propriety software platform that will drive website traffic and help your fitness business grow! After all, people want to know what programs your gym or studio offers before they take a step out of their homes. From bodybuilding to yoga and traditional fitness gyms to pole fitness we can help put your business in front of the people who want what your unique studio has to offer!

New Premium Theme Salem

Want to check out a LIVE example website? This is SALEM! It was custom-built and designed with fitness studios in mind. Crafted specifically to help you exceed your lead goals. Your customized website will be responsive, SEO optimized, and like all of our themes it will reflect what makes your studio unique!
Live Preview Below


A high-performing theme that allows you to put the spotlight on your gym’s programs and staff in a dynamic new way. Plus, add virtual training and unique service offerings in a video section! Live Preview Below


Built on the same upgraded platform as the NOLA theme, Jeter is the website design for the fitness studio owner who is ready to embrace the latest and best technology. When it comes to functionality, the Jeter theme has ALL the “bells and whistles,” and the new platform it’s built on will only mean more unmatched feature updates to come. Jeter (as well as its sister theme, NOLA) will be automatically compatible with all brand-new homepage section releases scheduled for 2022-2023. Live Preview Below


Mountaineer is a STUNNING theme with large, bold sections and color ombre overlays that make your programs and studio images really pop. This is a mobile-first design that incorporates design elements that entice viewers to browse the entire site. Live Preview Below


The Callie theme is the perfect balance between sleek and functional. This design is perfect for gym’s with unique class offerings. Callie is the perfect design for gym owner’s who are interested in cultivating a high level of engagement from prospects browsing their website. This theme incorporates buttons on every section on the homepage and makes lead submission easy with horizontal forms on the top of every page. Live Preview Below

Wanna learn more? Let’s start a conversation -> LetsChat@97display.com or call us US: 1-888-973-4775

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