Social media is a great way to build virtual relationships and communicate with your clients. Platforms like Facebook, Instagram and Twitter, allows prospective AND current clients a behind-the-scenes look at your business – straight from the source!
Maintaining a solid social media presence can help in addition with SEO and ultimately drive more traffic to your website! But, with so many platforms, the task may seem daunting. Once you create a plan with realistic goals and objectives, the process becomes a lot easier.
Below are 4 easy tips and tricks to revamp your social media strategies:
Hashtags are an easy and effective way for your posts to become discoverable. Use popular hashtags such as #ThrowbackThursday, #MotivationMonday, etc. to allow your posts to reach beyond your followers. Another way to work these in your favor is to search for popular hashtags in relation to your field.
Additionally, you should also consider creating your own hashtag to represent your brand. If you already have an especially relevant slogan or catchphrase, use that! If not, get your creative juices flowing and try to come up with something witty and memorable!
Highly searched & used hashtags in the Martial Arts world are: #MMA #KungFu #Karate #BJJ #Fitness #MuayThai #Taekwondo #Boxing #Aikido
Think quality over quantity: no one wants their news feed to be cluttered with boring and consequently irrelevant content. Create a plan for what your posts will consist of and how often you will post – and stick with it! If you aren’t posting on a consistent basis, you can’t expect to maintain a stable following.
Like, Share, and Follow! By engaging with your followers, you will increase brand awareness and loyalty.
You can do this by asking questions, posting polls, sharing blog posts, or sharing interesting pictures from your gym. Your social media accounts give you the opportunity to show off your business’ values and service offerings on a daily basis.
At the end of the day, your website is what’s going to give you leads (and hopefully paying clients). You should link your website in the bio or another easily noticeable spot! Any information that you can post that will link back to your website is well worth it!
For more information about how our team at 97 Display can impact & help your social media presence, contact your Account Representative today!