Choose the single best term that describes your business in the primary category, then add 2 or 3 extra categories in the additional categories section.
This can include photos of the outside and inside of your location, your team, your offerings, etc.
Uploading photos and videos of your business allows for increased search visibility and provides you with the ability to communicate your brand story to interested searchers. It also makes your profile look much more active and complete.
It’s one challenge to get your business to show up in Google Maps as 1 of the 3-pack options, but it is a whole other challenge to stand out from these 3.
Creating a review strategy for your GMB is crucial in any local campaign.
Whether it be a free t-shirt for a review, an entry for a raffle drawing in exchange for a review, or any other variation of this – it is best to have some sort of strategy in place to ensure you are collecting 5-star reviews to build a strong GMB profile that entices clicks and interactions.
This is because there are not many opportunities in the GMB to add content that you want to rank for.
With the description, however, you have the opportunity to include these keywords that will help Google understand what your business is all about and what type of searches it should show your profile for.
By doing this, you are increasing your chances of ranking for your target keywords.
The more complete your GMB profile is, the better for both conversions & SEO.
Want more information on Google My Business? Reach out to us at firstname.lastname@example.org
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