Local business listings are customer service platforms, publishing, & advertising all rolled into one. They can even facilitate transactions.
>> Listings (such as Google My Business) are core to your efforts to get ranked, discovered, & chosen, and they require thoughtful on-going management❗️💥
LOCAL BUSINESS DATA MOVES ACROSS THE INTERNET VIA A SERIES OF RELATIONSHIPS HELD BY 3 MAIN SOURCES:
1️⃣ Primary data aggregators, 2️⃣ Directories, & 3️⃣ Search engines.
A primary data aggregator can feed the information they have about a business to a directory, and can also feed that data to a search engine like Google. Meanwhile, directories can also feed search engines, but they also feed one another, like Yelp feeding reviews to MapQuest.
The goal is to make sure all 3 sources have accurate & complete information about the business so that:
1. Human searchers can discover, interact with, & choose the business. 👀
2. Search engines can discover, evaluate, & rank the business. ✅
3. Good data, instead of wrong information, is being circulated about the business amongst the aggregators, search engines, & directories. ♻️
OTHER LOCAL BUSINESS LISTINGS (RELEVANT TO YOUR INDUSTRY) ARE ALSO IMPORTANT TO MAINTAIN.
These citations will be most visible to customers, forming the core of your brand’s online reputation and possessing the most power to facilitate discovery, traffic, & transactions.
>> It’s crucial to ensure these most visible listings are being managed for accuracy and activity (like reviews, third-party images, etc.)❗️💥
👉 Do you have a local business listing maintenance strategy in place??