Why Your Business Needs Video

by 97display on
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Video Is More Persuasive – Video is more persuasive than other types of content because the brain needs emotional input to allow us to make rational or even irrational decisions. What better than Video create those emotions.

Video helps fulfill the use of some of our sense, visually and audibly. It can use images to let the viewer pick up on facial expressions, body language, and provoke emotions with music and imagery.

Over 80% of people are more likely to buy a product after watching a video about it.

Video Builds Trust & Credibility – You can’t trust something you can’t see, so video is there to help build that trust. Being able to see the person or thing that a customer is going to buy helps the connect with the product. Being able to see and share the emotions or feelings of the product will allow the customer to connect with you.

Search Engines Love Video Content – Search engines will alway pick up video content over normal boring textual content, even giving it a higher ranking. Nothing boost engagement like video does.

Having video actually makes it 53x more likely to appear on the first page of Google. Some more of the SEO benefits are:

-Doubled Time-On-Page

-3x More Natural Inbound Links

-200-300% More Unique Monthly Site Visits

-41% Higher Click-Through Rates From Search

Increase Your Searchable Footprint – The best thing is that you can take that video and put it anywhere on the internet to create back-linking. Plus you can place your video on the second largest search engine in the world… YOUTUBE.
Video Vastly Improves Email Marketing Campaigns – Email marketing is still a very huge and successful way to get in touch with your current and potential clients. Adding video to your Email Campaign is going to add around 300% more click through rates, this ensures that your campaigns get a higher ROI.

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