Inside97 Rewind

by 97display on

Back in August, we launched our new Inside 97 Podcast with regular updates on our products, marketing advice, sneak peeks, giveaways, and all things 97 related. Our very own Will Long from the Implementation team leads us off with guests from other departments to talk about things that we’re asked about most frequently. If you’re in our 97 Display VIP Insiders Facebook Group, you’ve been getting the first look at the 5 episodes we’ve put out so far. But let’s take a look back at what you might have missed!

Episode 1

We were really excited to get started with talking about our new releases, so we kicked off Inside 97 with talking about one of the newest features we built out this summer: our Booking Calendar. Will sat down with Megan, the project manager for the new Booking tool, and talked about the ins and outs of getting things set up. If you haven’t checked out the Booking Calendar yet, you can expect these and more from that new feature:

  • Class Capacity Limits
  • Member Only Bookings
  • Easy Drag & Drop Time Blocks
  • Custom Fields & Time Slots
  • Follow Up Customer Support

Our Booking Calendar is only $20/month and fits in seamlessly with your Members Only section. If you want to go ahead and get it added to your site now, you can email our Support team. And watch the first episode to get a full preview of how it works!

Episode 2

We kicked off episode 2 talking about some of the lead follow-up tools that we have available for you with our Support Team Manager, Phil. If you didn’t know, there’s a few free-to-use tools available alongside some paid add-ons that we can help you set up! Every site is set up automatically with our Instant Connect feature which is that convenient phone call whenever a lead submits their information so that you can call someone immediately. But there are even more tools available like our Text Connect feature which allows you to hold full text follow up conversations within the CRM – another free tool that we can switch on for you any time! We finished up by checking out our Connect & Convert suite. You might have seen the Connect & Convert tab before in your lead management menu, but Phil gives a lot of great information on setting that up for yourself to send out email campaigns. Or get in touch with our support team to get started with Connect & Convert Premium where we take care of all the heavy lifting for you! Just watch the episode to get Phil’s insight on how you can start following up with your leads more effectively. *Bonus: you get to see a cute reunion moment when Phil & Will get to spend some time together after working from home for 22 weeks.*

Episode 3

We have a fun slogan that we love to throw around at 97 and that’s “We’re More Than A Website Company”. This podcast gets straight to that point. Will spoke with our Senior Ads Specialist, Spencer, about all things advertising. You may have tried ads before on your own or with other companies, and this episode can offer insight to what may have worked or not worked for you in the past! Spencer gives a lot of advice for determining what audience you want to advertise to and how to most effectively set up a campaign to help build your lead count. We provide Google Ads products and Facebook Ads products – which do branch out to Instagram – to advertise based on your reactive and proactive marketing strategies. We can take over all of the busy work of your ad campaigns so that you only have to worry about getting more members from a more qualified audience! You can reach out to us to schedule a consultation with Spencer or just watch the episode to get some tips, tricks, and starting points!

Episode 4

This episode touches on something that was highly anticipated by ourselves and anyone that we’d mentioned themes to before. NEW THEMES. Our Dev Team spent most of the summer pouring their knowledge into building out themes in a way that we’ve never done before. I sat down with Will to talk about how interchangeable the new themes are, the hopes that we have for future developments, and, most importantly, how easy it is for you to switch over to something brand new. Unlike some of the first episodes, the giveaway in this episode extends through the end of the year! So that means you still have a chance to swap to NOLA or Jeter for free until the end of December. Contact our support team if you think you’re ready to give your website a makeover, and watch the episode to check out what your options could be!

Episode 5

In our most recent episode, we decided to talk about something that doesn’t always get the attention it deserves: Copywriting. We love to look at the pictures, colors, and layout of a website, but it’s the copy that really makes your website perform. Will sat down with our Implementation Manager, Alli, and went through some of the important factors that go into our copywriting style. If you’ve ever wondered why some website copy doesn’t sound like a person would actually speak and drops locations, general keywords, and business names more frequently than conversational speak, this episode really breaks it down for you! We go deeper into Search Engine Optimization (SEO) to share what works best across the board to help make your business thrive. The best part about these tips is that you can use this method for writing your own blog posts so that you can boost your own site’s performance week after week. Watch the episode to learn more and definitely reach out to us if you have any other questions that we can answer!


So now that you’re caught up, be on the lookout for our next podcast coming on November 6th. You can get the first notice by joining our 97 Display VIP Insiders Facebook Group and subscribing to the Inside97 Youtube Channel. We’ll also be posting a Rewind every month to recap some of the content that we go over in case you miss it! Let us know if there’s anything that you want to see a podcast on and we’ll see you next time.