Get Higher Google Rankings Locally
If there is one thing you should know about SEO it’s that being local is very important. What I mean by that is, you need to let everyone who is local to your business know you exist. If you are located in Tiny-town, PA it really isn’t worth it to you to try and get customers in New York. You need to focus on your immediate surroundings to be successful. So how do you do that?
Google has made it so when someone searches for something vague, most likely the first few results are going to be local to the person searching. So even if your business is not as good as the world famous one that sells the same products and services you do, because you are local, you will most likely be ranked higher then them.
In the end, local beats out regular search results.
Now that you know how important it is to make sure you are focusing on your local surroundings how can you rank higher up on the Google search.
The more positive reviews the better.
Most of the time businesses do not take advantage of reviews. If you can get 4-5 good 5 star reviews and have them posted on your website, along with yelp and other rating sites, you will have a great chance of ranking higher than your competitors.
Make sure your address is posted EVERYWHERE.
You want to build citations. This is when Google sees your business name paired with your address. The more times Google sees this on your site, on your social media pages, on your friend’s sites and social media pages, you get more citations and eventually a higher ranking.
This doesn’t take much work but in the end will help you rank higher on Google’s search.