7 Free Tools to Improve Your Content Marketing Strategy

by 97display on
content marketing for fitness websites

You have a highly converting, SEO optimized fitness or martial arts website that looks phenomenal – now what?

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In order to see the highest return on investment from your website, you should consider implementing a content marketing strategy. This simply means providing content that is relevant and useful to your audience on a consistent basis. Content consists of blog posts, videos, podcasts, infographics, ebooks, etc.

Providing content is so important because it shows Google you are relevant to your audience and not just a static website. Over time your site will rank higher than your competitors who are not producing new content.

So, where to begin?

Content doesn’t need to be intimidating. There are numerous resources out there to help you get started. Check out our list below of 7 Free Content Marketing Resources that will make your lives easier – trust us!


1. Buzzsumo

Need help figuring out what to blog about? Struggling for infographic ideas? Buzzsumo has got you covered. This website tracks everything that’s trending in your industry. Just type in keywords like “Martial Arts” or “Fitness” and see what’s getting the most shares.

fitness websites


2. Hootsuite

After you spend all that time creating a piece of content, you need to get people to see it! That’s where Hootsuite can help. Hootsuite is a social media management software that allows you to manage up to three social networks for free. You can schedule posts in a few hours or 6 months from now, which makes this a great tool for repurposing content.


3. Canva

Canva is an easy to use graphic design tool. For those not as familiar with Adobe Photoshop or Illustrator, this is a great starting point. You can easily format images for social media without having to worry about pixel ratios. Canva can also help you create infographics to share on your website!


4. Trello

If you have numerous members of your team working to build your content marketing strategy, Trello will be extremely helpful to organize projects. Trello is a free software designed for teams working on ongoing projects.

fitness websites


5. Grammarly

For anyone prone to typos, Grammarly will be a lifesaver! This tool helps improve your writing by checking for any spelling or grammatical errors.


6. MailChimp

At 97 Display, we suggest using nurture campaigns to help convert leads that don’t sign up right away, which is where email marketing comes into play. You can re-purpose content you’ve created in these campaigns to help share more information about your martial arts school or fitness gym. MailChimp makes this process easy for you with beautiful templates and are absolutely free!


7. Headline Analyzer

A blog title is what draws readers in to read your content, so needless to say this is super important! You can use CoSchedule’s Headline Analyzer to see where your title stacks up.

martial arts websites


We hope you find these tools as helpful as we do! For any other questions regarding content marketing or your 97 Display website, you can contact your Account Representative at support@97display.com