3 Ways Google Posts Can Help You Win This Holiday Season

by 97display on
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With the holidays right around the corner, it’s more important than ever to be diligent with your online marketing strategy.

In fact, winter is the golden season for many local businesses!

With everyone scrambling to come out on top, it can seem daunting to build and execute an effective strategy for building your business during this busy season. 

However, 97 Display is here to help you weather the storm and see RESULTS.

In addition to your SEO-optimized website, there are plenty of ways to boost your online performance, one of which being Google Posts.

What Are Google Posts?

Google Posts allows businesses to create content about events, sales, and promotions directly on their Google My Business (GMB) profiles. 

These posts can be found at the top of search results when searching for your business on Google. 

In order to create a Google Post, log into your Google My Business account and find the Google Posts section. 

It should look something like this:

(SearchEngine Land)

What’s The Catch?

I know what you’re thinking – seems too good to be true, right?  Amazing value for minimal effort?

This totally free and underutilized Google product could be your best bet to not only engage your existing customers but also earn a significant SEO boost that your competitors don’t even know about. 

There’s no catch. Only the opportunity to get an edge during this holiday season.

Here’s How:

  1. Claim more SERP real estate: Google Posts take up a significant amount of priceless Google real estate, both in Google Maps and standard search results.  
  2. Rank for more searches: By using Google Posts to push your holiday promotions, you’re giving Google the go-ahead to rank you locally for the contents of your Posts. This increases the likelihood that Google includes you in a broader range of searches. 
  3. Step ahead of your competitors: Not many people know about Google Posts. I bet you didn’t before you read this blog post. So, not only are you getting your name out there, but you’re also winning brownie points with Google for using more products than the next guy. 


Ready To Get Started?

CLICK HERE create your first Google Post! Keep in mind, you must have a verified Google My Business listing to get started.