With the holidays fast approaching, I’m sure the last thing you want to focus on is your SEO.
You have a ton on your plate, and tossing one more thing into the mix can feel impossible – especially with something that sounds as foreign as “Search Engine Optimization”.
However, prioritizing your SEO doesn’t have to be daunting, and doing so will further strengthen your online presence and bring more people through your doors.
Here are the top ways that you can build your SEO and see lasting results:
While 97 Display covers most of this for you, it’s important to make sure the content on your website is clear and concise. Our team of professional Copywriters are ready to work with you on reflecting your branding throughout the website while incorporating the latest SEO tactics to keep your website optimized.
You can build on this strong technical base by using custom images throughout the site and by blogging. Adding new content to your site is incredibly beneficial, as Google will recrawl your site each time – giving you more opportunities to improve your organic search rankings!
Backlinking is a great way to strengthen your rapport with both Google and site visitors. Essentially, it is a vote of confidence from another website that they vouch for the content on your site.
A key way to build backlinks is to forge partnerships within your local community and get involved! Host or participate in events, workshops, competitions, etc. and build relationships with other local businesses to discover how you can team up to improve the health of your local economy. You can also reach out to local media outlets that do features.
Every 97 Display website is hosted through a secure platform, but you can take security one step further to protect your website and gain brownie points with Google.
Installing an SSL Certificate on your website will double-down on-site security by encrypting sensitive data that is submitted through the site. We have even noticed trends where Google is showing preferential treatment towards websites which have SSLs installed over those who do not.
At 97 Display, we understand how essential it is to track these trends as they evolve over time, so we made the decision to get ahead of the game to help our clients boost their SEO and save some money in the process. With that being said, we are now certified retailers of SSL Certificates and can offer them to our clients at a discounted rate of $50 per year.
Having a Google My Business listing is an easy way to build instant trust with searchers. If Google trusts you enough to highlight your GMB listing, that’s an immediate indicator that you’re a reputable business.
Additionally, customer reviews have a high level of influence over potential leads. Having a consistent flow of positive GMB reviews will undoubtedly build your reputation and bring more traffic to your website.
However, one important thing to note is that prominence is only a single piece of the puzzle, thanks to Google’s Local Algorithm. In order to rank with Local SEO, you typically need:
Keep this in mind and don’t get discouraged if you don’t see your listing in a local search. Depending on what keywords are being searched and where you search from, Google will decide which content is most relevant to show.
With social media becoming more and more ingrained into our daily lives, using these platforms to promote your business is yet another free way to build your SEO and your clientele.
Similar to installing an SSL Certificate on your website, it seems that social signals are becoming an increasingly important factor in Google’s algorithm.
So, make sure you’re building valuable backlinks from your site to your social media (and vice versa), and curating a social media strategy built upon selling the value of your business and the benefits you provide to your clients.
For starters, NAPU stands for Name, Address, Phone Number, URL. Having discrepancies between what is listed on your website and what’s listed on, for example, your Google My Business, can actually hinder your local SEO.
This is because Google doesn’t compute data the way people do. If Google’s bots come across a business name or an address that is different than what’s listed on the website, Google loses trust and can even recognize them as two separate businesses.
Make sure there is zero confusion as to who you are and how to get in contact with you, and Google will reward you for it.
There are several factors regarding your domain that can affect your SEO. Factors such as the age and the amount of history associated with your domain are not typically things you can control, but it is important to keep in mind that more established domains perform better.
However, domain authority is something you can build upon over time with a tactical SEO strategy!
If you have any questions, or would like to schedule a strategy session with one of our Digital Marketing Specialists, call (888) 973-4775 or email firstname.lastname@example.org.