09 May 2019 / Uncategorized
by Chelsea Boone

7 Best Fitness Website Designs 2019

The right fitness website design will effectively show prospective leads everything your facility has to offer.  A key element of any successful marketing strategy is a website designed to convert.

When selecting a fitness website design it is important to appeal to the mindset of your viewers. When organic website traffic lands on your site from a search engine they likely were looking for what you offer in your location (i.e. “Personal Training in Winston-Salem”). This means your site needs to be designed to:

  1. Rank for the terminology individuals in your area use
  2. Convert the traffic that does land on your website

Elements that help conversion include:

Below are a few of the best fitness website designs of 2019. Each of these designs incorporate unique design elements and share the common goal of converting traffic to leads. Using years of extensive industry data, each design is A-B tested from logo placement to button text.


Mountaineer is an excellent fitness theme. Large, bold sections and ombre overlays make program titles and images pop. This easy-to-skim, mobile-first design incorporates linear design elements that draw the eye down and entice viewers to browse the entire site.


Dallas is a fitness website theme built to convert. The large map section on Dallas’ homepage is perfect for businesses with multiple gym/studio locations, as it can help viewers easily find the locations closest in proximity to them. This design also incorporates multiple text sections, which means more space for SEO-rich content.


Bengal is the perfect website design for fitness business that want to emphasize a promotional or instructional video on their homepage. Bold colorful sections make this theme memorable to anyone who comes across it. Additionally, a homepage Instagram integration is the perfect place to highlight instructors and facility images while giving prospects incredible insight to what a day at your gym is really like.


The Callie theme is the perfect balance between sleek and functional. This design is perfect for fitness business owner’s interested in cultivating a high level of engagement from prospects browsing their website. This theme incorporates buttons on every section on the homepage and makes lead submission easy with horizontal forms on the top of every page.


Peyton is a versatile theme available in dark or light designs. Show the world your incredible staff with homepage instructor images that link directly to their bio – after all, your staff page is the 3rd most highly visited page on your website.


A first-fold promotional video is the key element that makes this design stand out, Buckeye has prime sections to encourage video viewing, report downloads, and head instructors.


Barcelona is an ideal website theme for fitness businesses interested in a clean, simple design that will highlight an action-packed background video. Facebook and Twitter  integrations in the footer make it easy for prospects to browse your social media without leaving your site.

For more information about 2019 fitness website designs and technology reach out to a 97 Display Website Specialist at (888) 973-4775 or fill out the form at the bottom of this page.

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Your Website Can Bring In New Leads. If you're serious about growing your business
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Your Website Can Bring In New Leads. If you're serious about growing your business
you need to request information now

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