Efforts surrounding proximity, prominence, and relevance will help achieve maximum visibility across Google’s wide variety of local interfaces.
Learn to recognize the places you want the local business locations to appear:
✨ 1. LOCALIZED ORGANIC RESULTS 📍
Google’s old-school organic results are now heavily customized to the location of the searcher, giving you multiple opportunities to have website pages, business listings, & mentions on third-party websites show up for customers.
Localization is the greatest form of personalization Google applies to their SERPs, filtering entries so searchers see information about entities that are nearest to them, whether the searcher includes a city in their search or not.
✨ 2. LOCAL PACK RESULTS 3️⃣
Typically appearing just above the organic results, Google’s local packs most often contain 3 (GMB) listings for local businesses, and sometimes paid ads, as well.
Each entry in the local pack is a short summary of business information, which can be clicked for further details.
✨ 3. LOCAL FINDER RESULTS 🔍
Accessed when an Internet user clicks on the “more places” link in a local pack, this interface can list many pages of ranked local businesses, accompanied by an interactive map.
✨ 4. GOOGLE BUSINESS PROFILES 💼
GMB profiles appear to the right side of Google’s search engine results pages and contain an enormous amount of useful business data and multiple interactive features.
✨ 5. GOOGLE MAPS 🗺
Like the local finder view, the interface located at google.com/maps contains an interactive directory of ranked local business entries accompanied by a map.
✨ 6. MOBILE LOCAL INTERFACES 📲
The Google Maps app is automatically included on Android mobile devices and is a top choice for many other mobile phone users.
Google’s organic and app-based local results on cell phones differ in a variety of ways from their desktop results, but are another major source of connection for folks on-the-go.
Why are SERPs important in SEO? ℹ️
In short, search engine results pages (SERPs) are important for SEO because the more visible your content is, the more likely it is going to receive more traffic. 👍
There are various tactics to improve page ranking on the SERPs via on-page, off-page, & technical SEO optimizations.
AND REMEMBER – THERE ARE NO STATIC SEARCH ENGINE RANKINGS‼️ 📈📉📈📉📈
Google serves up unique local and localized organic search engine results to each user based on where they’re located when they search, & what language they use to perform a search.
Static #1 rankings are a myth. ❌ A brand and its competitors will rank differently for each searcher, so think in terms of the average visibility across a geographic market instead of being number one.
Check back next week for a quick recap on what we’ve learned in Part 2 of our series❗️